BloggingPro Job Board Highlights, January 22, 2018

Good morning, job hunters. I hope you had an enjoyable weekend.

Let’s start the week with good stuff. Here’s something to motivate you: the best blog writing jobs – and more – from our Job Board.

Paid blogging jobs

Freelance Marketing Content Writer for Various Healthcare Specialties

PatientPop is looking for freelance writers who can produce quality, original, informative marketing content for provider websites and blogs across a variety of health care specialties, such as: gynecology, primary care, dentistry, podiatry, and chiropractic.

Weekend Contributing Writers

VladTV is currently looking for talented, energetic, and self-motivated contributing writers. They have a contributing writer system where you can write and suggest articles when you have free time. Applicant should have familiarity with VladTV content and have prior writing experience. Pay rate is per article written and/or suggested.

Freelance Music Blog Contributor

Wanted: freelance writers to contribute blogs on a monthly basis, either for blog or blog, in the following categories: Music Production and Mixing.

Freelance Writer for Costume Guides

Carbon Costume is looking for great people to help create the content. Have your work seen by an audience of over a million visitors.

They’re looking for a writer to produce fun and well-written costume guides. Responsibilities include all aspects of creating guides, from devising guides based on items available through online retail, writing descriptions, and making collage graphics to be used in the guides.

Freelance Blog Content Writer

Path Interactive is seeking a versatile content writer comfortable doing extensive research outside his or her areas of personal interest. Ideal candidates will have several years of experience freelancing for corporate clients and managing the scheduling hazards and frequent voice and style changes inherent to the task.



Desktop Blogging Software, The Ultimate List

Blogging is a demanding job that requires your time and dedication. But even as a pro blogger you have to move around and travel which often leaves you with a weak or low internet connection and other such hurdles. In such a case some useful blogging tools and applications can do wonders, and desktop blogging software are one of them.

If you’re wondering which particular blogging app will suit your needs, take a look at this list of best desktop blogging software. These apps have different features catering to your different needs. So, take a look at this list to see which one of these apps will be best suited for your blogging needs. Desktop App Desktop Desktop App Desktop App allows you to write, add, edit, and publish posts, and view statistics right from your desktop. You can manage all your as well as blogs (Jetpack is required in this case though) through the ‘My Sites’ option in its dashboard.

The app comes with an editor which allows you to edit and preview any post, and it saves the drafts like its online sibling. It is the same editor from the online version of WordPress that lets you add content and images and publish or schedule the post as required. Last but not the least, it is a multi-platform app that works in Windows, macOS, and Linux.

Open Live Writer

Open Live WriterOpen Live Writer

Open Live Writer allows you to write, edit, customize, and publish posts to your blogs. You can also add photos and videos to your posts and edit or enhance the images with its in-app photo editor. It comes with a WYSIWYG editor, which makes writing the content a breeze for anyone with zero coding knowledge.

Moreover, it works completely offline – you can compose posts anytime anywhere and publish them later when you are online.

It is a remarkable tool being an open-source software, and you will find yourself at home if you have used MS Word before. Open Live Writer supports publishing posts to WordPress, Blogger, Movable Type, TypePad, and more platforms but runs on Windows only.



Desk helps you to write and publish or schedule posts efficiently. Interestingly, it avails drag-and-drop support, and an option to embed videos is a work in progress. It comes with various themes, writing modes, and formatting and layout options along with a clean and distraction-free interface.

Additionally, your content is auto-saved in offline mode and is also synced to iCloud Drive whenever you come online, thus preventing loss of the work.

What I found interesting is Desk is that it allows composing posts directly in Markdown. It comes with a preview option as well as a stats feature that gives you an idea of the post’s presentation and real-time progress info. Lastly, you can use this intuitive application on macOS only and publish posts to just WordPress, unfortunately.



BlogJet allows you to write posts, save drafts, and publish them later. You can insert local and Flickr images as well as YouTube videos directly into the posts, unlike Open Live Writer and Desk.

Thanks to its Unicode support, you can compose posts in many languages including Korean, Japanese, etc. and spell-check the content in these supported languages. Also, it manages typography automatically for you.

What I liked is its group posting feature, which lets you publish a post on multiple blogs – even if they have different blogging platforms under the hood. It also avails an option to check your blog and provide essential insights.

It supports leading blog platforms including WordPress, Blogger, TypePad, Movable Type, Squarespace, Drupal, and a lot more blog engines. However, it works only on Windows, like Open Live Writer.



Blogo is your portable writing studio, which allows you to write anywhere. It helps you to organize and schedule all your blog posts in one dashboard, even if they are to be published on different blogs. You can write in rich-text and live-preview your blog post anytime while working on it.

In Blogo, like Desk, you can write directly in Markdown, but unlike the former, you can also embed HTML and use syntax highlighting in your drafts.

You can share and add any content (say a video or some text) from any app to Blogo, thanks to its “Send to Blogo” extension. Its pro edition offers more features like support for multiple blogs and syncing to Evernote. It is compatible with and can publish to WordPress, Blogger, and Medium, but works in macOS only.



MarsEdit supports browsing through media on photo apps like iPhoto, Aperture, Flikr, and Lightroom etc. and insert them directly into your post or add them as an attachment. What I like is one can quickly switch between writing rich text or HTML; thus you can choose per your preference. Also, you can always preview your post using its live preview option.

You can write full-featured posts using MarsEdit while offline and upload them once you have the connection. Another worth-knowing feature is its “Blog This” bookmarklet for your browser, which allows starting a new post whenever you discover something interesting while browsing the Internet.

Lastly, MarsEdit works with multiple engines like WordPress, Blogger, Tumblr, Movable Type, TypePad, etc. but runs on macOS only.



MacJournal works as your all-in-one digital journal, and you can also post the entries as posts to your online blog. This app supports media browsing (like MarsEdit) to pick songs from iTunes, images from Pictures library, or videos from YouTube. You can sort the entries based on categories and use the Statistics menu to view the content stats.

I liked its “Timer” feature, which helps to monitor the time spent on journaling and the other feature named “Timeline Mode” shows your daily writing activity in chronological order.

Moreover, you can either choose to publish your posts or secure them using a password – an exciting option if you wish to write about daily life. This app works with WordPress, Blogger, LiveJournal, Tumblr, and more, but can be used on macOS alone.



TypeMetal allows you to compose drafts as well as browse, edit, search, reference, and add excerpts from previous posts – both online and offline. The app features a “Clear View” mode, which brings up a distraction-free editor to help you concentrate solely on the content. Also, you can change font size as well as write directly in HTML.

What I found interesting is that TypeMetal allows creating ‘snippet sets,’ which helps you to develop a vocabulary of formalized common constructs, thus bringing consistency in your posts and speeding up the writing process. Moreover, you can clean and validate your HTML too using this simple app, which works with WordPress and runs on macOS only.

Windows Live Writer

Windows Live WriterWindows Live Writer

Windows Live Writer is the Microsoft’s version of Open Live Writer. This tool allows you to add and manage multiple blogs, like others. You can add images and videos (via YouTube only) to your posts. Also, you can write posts in offline mode, save them as drafts, and publish them later whenever you are online. It also allows you to schedule posts.

It has a Word-like WYSIWYG editor for writing rich text and shows an instant preview of your posts using your current theme. Also, this app allows you to set category, author, and slug for both posts as well as pages. It can be used on Windows only and is compatible with WordPress, Blogger, SharePoint, TypePad, and more blogging services.



SharpMT works as an offline blog writing tool that saves the posts to your local disk. You can add categories to a post and edit multiple drafts simultaneously in a tabbed interface using this app. Also, it features a spell checker and supports formatting the text as well.

You can add images to your posts and preview them, thanks to its built-in ‘Previewing’ option. It also supports a bookmarklet (like MarsEdit), which helps to create a new post instantly in SharpMT while browsing the web.

However, SharpMT is compatible with just Movable Type blogs and can be used on Windows alone, unlike Desktop App.


Blogging apps Operating System(s) Blogging platform(s) Price Desktop App Windows, macOS, Linux WordPress Free
Open Live Writer Windows WordPress, Blogger, Movable Type, TypePad Free
Desk macOS WordPress $19.99
BlogJet Windows WordPress, Blogger, TypePad, Movable Type, Squarespace, Drupal Trial 30 days / $39.95
Blogo macOS, iOS WordPress, Blogger, and Medium Free
MarsEdit macOS WordPress, Blogger, Tumblr, Movable Type, TypePad $49.85
MacJournal macOS WordPress, Blogger, LiveJournal, Tumblr $39.95
TypeMetal macOS WordPress $29.99
Windows Live Writer Windows WordPress, Blogger, SharePoint, TypePad Free
SharpMT Windows Movable Type Free


Interview with Lisa Seacat DeLuca

Onalytica Interview with Lisa Seacat DeLucaLisa Seacat DeLuca – Distinguished Engineer for IBM Watson Internet of Things

Key Topics:
IoT, Commerce, Innovation, Women in Tech

Location: Baltimore, MD USA

Bio: Lisa Seacat DeLuca is a Distinguished Engineer for IBM Watson Internet of Things where she leads a team called the App Factory, focused on bringing IoT use cases to market. Lisa holds a Masters of Science in Technology Commercialization from the University of Texas McCombs School of Business, and a Bachelors of Science in Computer Science from Carnegie Mellon University with minors in Business Administration and Multimedia Productions. This year Lisa was inducted into the Women in Technology International (WITI) Hall of Fame, was named #2 in LinkedIn’s Top Voices in Technology List, named as a Top Women in Tech IoT Influencer by Onalytica, and received an honorary PhD from Claremont Graduate University.  In 2016, Lisa was named one of the Most Influential Women in IoT.  She was named one of MIT’s 35 Innovators Under 35 in 2015, as well as, LinkedIn’s NextWave of 10 Enterprise Technologists Under 35,  one of Fast Company’s 100 Most Creative People in Business, and IBM’s Working Mother of the Year for Working Mother Magazine.  In 2014, she was named one of Network World’s 50 Most Fascinating People in the World of Technology.  She is a TED speaker, a self-published author of two children’s books titled “A Robot Story” and “The Internet of Mysterious Things”, and the most prolific female inventor in IBM history and the only one to ever reach the 100th Invention Plateau Award (an IBM internal patent award system). Her innovation portfolio includes over 600 patent applications filed within the United States and abroad, of which, 300 have been granted, to date. The subject of her patent ideas range from areas such as cloud, mobile, IoT, social, security, cognitive, commerce and everything in between.  Lisa is an AAAS-Lemelson Inventor Ambassador where she increases visibility to the importance of innovation.  Lisa has spoken at numerous tech conferences and written artic


My background is in software engineering. I got my undergraduate degree in computer science from Carnegie Mellon University. My early experience with hardware and even mobile development was an archaic programming language that was often difficult to debug and time consuming. I think that’s why I ultimately lost interest. I then became a committer for the Apache Cordova – hybrid mobile framework – open source project. I attended an ApacheCon conference and listened in on a talk from fellow committer, Don Coleman. Don showed us how with a few lines of code he connected his Apache Cordova apps over bluetooth to control an arduino which if you’re not familiar, is an open-source hardware and software ecosystem
That was it for me. I became obsessed, playing with arduino, backing some kickstarters with custom hardware, and playing with near-field communications (NFC) through a few personal projects like I even wrote a children’s book,, which includes some NFC stickers. Since then I’ve completely shifted my mindset to recognize the bridge between our digital and physical worlds and IoT is the perfect avenue to make that happen.


I love the IoT use cases that are adding unpredicted business value in industries that previously you may not have associated with technology. For example, IBM’s work with the Welgevonden Game Reserve in South Africa. Here we are using IoT to help prevent the illegal poaching of Rhinos. Who would have thought that technology could help to prevent illegal poaching?
I also love the consumer side of IoT such as wearables. Specifically wearables that make us healthier or provide  personal assistants that allow us to use our voices to control our environments. Then of course comes the use of artificial intelligence and cognitive computing which together make sense of all the data coming from IoT sensors in real time to uncover insights and transform businesses. Right now this transformation is happening in a variety of places, from elevators and automobiles to manufacturing lines and hospitals. 


As an IBMer, I am extremely lucky. I’m surrounded by some impressive influencers. Harriet Green has always been a role model for me and as the General Manager for IBM Customer Engagement, IoT, and Education she is driving the direction of our business. Another colleague who I must call out is Bret Greenstein. Brett the vice president of our consumer business and, more than anyone I know, he sees the full potential and promise of IoT.  His ability to see no boundaries has taught me a ton while opening my eyes to the potential market opportunities in IoT. There are also  many outside of IBM. In fact, I could probably dedicate the rest of this interview to listening them all but even then I might not have enough time.  Here are a few of the top ones I follow on TwitterDon Coleman and Brian Buntz, who is the content directory of the IoT Institute.


The first Pamela Nesbitt, a Distinguished Engineer at IBM. As a female inventor, Pam has been a great influence and a true mentor to me. After joining IBM, we quickly became friends in the company’s  women’s inventor community, an organization that Pam founded. 

And of course I have to mention my kids! It’s true. I have two sets of twins and they are always questioning the world around them. In fact, it was all of their questions about the IoT devices in our house that inspired me to write the children’s book “The Internet of Mysterious Things!” What could possible be more inspiring than that!


I just gave an interview about the future of IoT for the Women of Wearables (WoW) website. We talked about  the key trends over the next 5 years. If we were to narrow the timeframe  down to the next 12 months I’d say to keep an eye out for IoT business cases that merge Artificial Intelligence, Cognitive Computer, and Machine Learning as well as voice interactions that allow for an engaging, handsfree experience across numerous industries.  For example, I wrote an article earlier this year about using Apache Mahout for recommendations and integrating real time IoT sensor data. That’s the type innovation I am hoping to see more businesses embrace in the coming year. 


I’ve been very fortunate to be where I am today and it would not have been possible without the help and inspiration of others. Because of that I am always looking for opportunities to provide that same type of guidance to people who are just getting started. One thing I truly enjoy is helping girls in technology and participating in activities that support STEM growth and education. And of course, my inner geek also loves to talk about innovation, not only what I am working on but what else is happening in the industry. 


Social media for sure. If you look at my Twitter and LinkedIn profiles, you’ll see that I am very active on both. truly welcome people to reach out and it’s easiest when they personalize their requestsThat really helps to guide my response and so I can give the best feedback possible. Last year a young girl named Emily reached out and asked if she could interview me for her podcast that showcased female engineering role models. She drove to my house and filmed the video. Just recently I even just wrote a letter of recommendation for her for her college applications. Those virtual connections can turn into real relationships.


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Spy on Any Website’s Tech Stack with SiteStacks

Ever wanted to learn which programming language or CMS powers your favorite website? Well, SiteStacks has you covered with a free search tool for spying on website tech.

There are some other tools that offer similar features like this one for spying on WordPress themes & plugins. But, SiteStacks takes the idea one step further.

This tool can tell you everything about a site’s management & setup. It goes beyond just server environments to include analytics platforms, social media tools, advertising tech, security, email, eCommerce platforms, and much more.

On the homepage, enter any URL of your favorite website. This can be an eCommerce shop, a blog, a social networking site or anything else. SiteStacks isn’t perfect but it’ll pull a lot of the right tech, without much effort.

On the details page, you’ll get a list of all the technologies running on the site, including third-party libraries and tools. You can see which CMS they’re using (if any), along with hosting companies for the website files and email.

sitestacks on cnnsitestacks on cnn

Each item links to its review page on Siftery which is a user-powered tech review site. This lets you read more about the service to learn who’s using it, what it offers, and if you might want to use it yourself.

Think of SiteStacks more like a spy tool for the web. It’s a great way to see which technologies your competitors are using and how you can best monopolize on those.

However, I did notice a lack of WordPress plugin detection. This would be an awesome feature to add, so users could check out a WP-powered site and also get a list of all active plugins.

But for the price of free, I think SiteStacks offers more than enough. It’s perhaps the best way to start studying how your competitors run their sites and the alternatives for your own site.


Interview with Dorota Zimnoch

Onalytica Interview with Dorota ZimnochDorota Zimnoch – Founder and Managing Director of Zing Business Consulting

Key Topics: 
Digital Transformation, InsurTech, Blockchain, AI, Machine Learning, OpenBanking

Location: London, United Kingdom

Bio: Dorota Zimnoch is an international fintech and insurtech expert and the Top50 global influencer. As a founder of Zing Business Consulting, Ms. Zimnoch advises corporate boards in the financial services and focuses on business transformations and turning digital disruption into market-winning solutions allied to effective and high-quality implementation. She gained her experience working with leading financial brands such as Citi, AIG, Alico, MetLife, and 4finance, as well as startups. Ms. Zimnoch is also a Strategic Adviser at The Heart. She is an active member of the tech communities in London via Tech London Advocates, FemTech Leaders, and InsTech London. Ms. Zimnoch is a guest speaker at globally focused conferences.


 In the last 20 years (well before term InsurTech was introduced) I spent majority of my career building and executing digital strategies, driving successfully large scale complex digital transformations, pioneering many innovative products and services and changing the way customers perceive, buy and use financial products. I gained my knowledge and hands-on experience working with the financial brands like Citi, AIG/Alico, MetLife, 4Finance and in last few years leading the business consulting practice.


I am most passionate about projects that aim to put customer at the heart of the strategy and design products, services and processes around them, applying the latest media and technologies. I am data driven and love discovering new trends and patterns and translate into innovative solutions that enhance customer experience and accelerate business results.


In a first place I gain knowledge and experience from direct dialogue with my clients and thoughts leaders. I learn from other FinTech and InsurTech experts (too many to list by name) as well as those from other industries (too many to list by name) from around the world that I am connected to in social media or meet in the conferences and events. In the connected world it is essential to see bigger picture and look holistically at customer needs and journeys.

I read a lot of books in the area of economics, psychology, art, technology. I am fascinated how those disciplines converge and interconnect changing the habits, needs and preferences of customers.


From my conversations with clients I can see a lot of interest and commitment (proved by allocating resources) to driving change in the organisation. Incumbents will continue driving efficiency by automating processes across value chain using the latest technologies. We will also witness more and more partnerships between incumbents and Insurtechs. I would also expect to see incumbents launching sub-brands or new ventures (alike banks launching stand alone digital banks), with insurance offer addressed to specifically targeted groups of customers. Finally, I hope to see more solutions and new business models that truly challenge status quo and disrupt how insurance is being perceived, bought and used. Those changes will come from inside the industry but also from InsurTech and tech giant players e.g. GAFA.

Financial services are moving towards offering open platforms and building ecosystems of integrated services for customers. Insurance will be important player in that field.

When it comes to the particular technologies (like AI, IoT or blockchain) we will see those moving beyond POC and being implemented on the larger scale.


There is a full suit of activities I offer to  brands, from running webinars or innovation workshops on site to developing and executing customer-centric strategies, designing insights driven innovative value propositions, delivering complex digital transformations. The best way to start is the discovery call or meeting in which we can clearly define the client’s objectives and then address those with the most applicable programs and tactics.


I can be reached at . I also encourage you to follow me on Twitter and LinkedIn.


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Fresh Resource for Web Developers – January 2018

The new year 2018 is here. If we look at the progress in web development five years ago, it’s totally different from what we have today. Today there are new methods, tools, and even a whole new paradigm that changes the way we build websites today – and VirtualDOM is one of them.

DOM (Document Object Model) is a tree model that defines how a website is structured. Selecting, traversing, and manipulating the DOM could be a very expensive opreration and may hamper your site’s rendering performance.

However, in this post we won’t be discussing how VirtualDOM works, instead, along with the other tools, we’ll look into libraries that allow you to implement VirtualDOM right away. Let’s check them out.


An implementation of VirtualDOM that allows you to build fluid user-interface that keeps updated with the data around it. It’s a pure JavaScript and unopiniated library thus it’s possible to use it along with a synthetic language such as CoffeeScript, TypeScript, and JSX. A great alternative library to React.js; MaquetteJS is much smaller in size (only 3kb) comparably.



This is one of my favourite VirtualDOM libraries, as it easy to pick it up just by looking at the syntax. With just 2Kb, you can build a fast-rendering web page or custom HTML component. The library consists two primary functions el, to create or manipulate an element, and mount to add it to a selected element. You can load it in the browser and server-side with NodeJS.



A templating UI library to build highly interactive web application. Originally built for TheGuardian, ReactiveJS is built to work across browsers and mobile devices; so you can depend on its reliability. ReactiveJS also comes with many features needed for modern web application right out-of-the-box, such as Scoped CSS, Custom Components, SVG, and animation.



RitoJS is a pleasant to work with and much easier to learn library for beginners as it allows defining a custom component with HTML element and the HTML attributes while the previous libraries will force to use pure JavaScript syntax.

RiotJS is compatible to Node.js environement or in the browsers, and could be a great alternative to Vue.js given the similarties.



hyperHTML, as the name implies, features performance when rendering and manipulating DOM. You can use it to create Custom Element and Web Component. It works as easy as jQuery in which it can be used in the browser by loading the script from the CDN and accessing the hyperHTML. No need of complicated tooling.



As cool as it sound, Mithril is a powerful JavaScript library. Aside from the VirutalDOM and Components, Mithril is also equipped with Routing and XHR with which you can build single-page web application without relying on any other library. Benchmark shows that it outperforms some popular libraries such as Vue.js, React.js and Angular.



SlimJS is a JavaScript library to build custom web component using the native Web Component API. Since it’s built surrounding the native browser component SlimJS is equipped with a Polyfill which shims the API in browser that does not support it yet. It’s a great framework if you prefer to adopt the native way.



While it has similar syntax to HTML, SVG is another kind of beast with its own quirks. This library, as the name suggests, will allow you to create and manipulate SVG on the fly.



EmotionSH is CSS-in-JS framework that you might need when building website with VirtualDOM. This allows you to deliver only bits of CSS needed on your site and you can dynamically update the styling without being convulated with the class naming and specificity as the style is scopped to only the Component it is applied to.


React Starter Kit

If you’ve been following the web in the last couple of years, you’ll find React (almost) every where. This is a 5 short-video course introducing React. If you want to keep up with the industry, these might be the right place to get started.

React Starter KitReact Starter Kit


Elements is a collection of iOS components to create iOS app prototype in Sketch. It’s built by the people by Sketch and been updated with iPhone X UI.



Modaal is a JavaScript library built with accesibility in mind. It’s been verified for “WCAG 2.0 Level AA Support” that (I think) the most accessible “Modal” library today. It’s lightweight, jQuery compatible, and can be used for images, videos, and even Instagram. Furthermore, this this short course from Google will help you get started with Web Accessibility and why it’s important.



An NPM package that allows you to get a WordPress development environement up and running in minutes. It’s all set up with modern tools like Gulp, LiveReload, PostCSS, Babel so you can focus on developing your project rather tuning-up configuration.



Lando is also a handy tool to spin up a development environment quickly and easily, much like to WordPressify that we’ve just mentioned above. But instead of Node.js, it takes advantage of Docker a lightweight containerization technology and it offers more flexibility in term of the stack you’d like to use in your development.

For example, you can specify the PHP version, enable XDebug, and install Composer.



WP-Docklines is a collection of images that you can use as baseline to perform Continuous Integration and Delivery for your WordPress themes and pluins in services like Bitbucket, CircleCI, and Gitlab. Each image is bundled with tools commonly needed when developing WordPress such as PHP Code Sniffer, PHPUnit, and WP-CLI.



WP-Locker is Docker Compose configuration to spin a WordPress development environment in just minutes. It is set up with Apache, MySQL and phpMyAdmin and since it extends WP-Docklines image, it also carries out the extra tools on the image out-of-the-box.

Simply type bin/start to let it, configure the localhost and install plugins and themes that you have configure in the configuration file.



Another open-source initiative from Facebook, Docusaurus is a tool to create a documentation website of your project. Built with React and Markdown, you can easily compose documentation, maintain it, and even creating a blog for your site, and publish it to Github Pages.


VSCode Yo

Yeoman is an Node Package that allows you to start up project quickly by selecting pre-made scaffolding that suit your projects. If you’re using Visual Studio Code, this plugin will streamline the start up workflow even further as it enables you to run the “Yo” command right from the Visual Studio Code window.

VSCode YoVSCode Yo


A JavaScript library that allows you to use Promise, await, async today in all browsers; said it even works in Netscape. Promise is one of the strongest point in the latest JavaScript specifications that would make your code leaner, readable, and easily maintainable.



Prettier is a tool to format your code to conform with the coding standard of the language. It will rewrite your code from the scracth following the rule allowing you and your team be more productive instead of debating over code writing styles.



Interview with Moni Oloyede

Onalytica Interview with Moni OloyedeMoni Oloyede – Marketing Technology & Marketing Operations Specialist

Key Topics: Martech, Marketing Operations

Location: Bethesda, MD, USA

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience.  She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization.


My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. These things are common place now but in 2007 they were very new, and few companies were deploying them. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user.


I’m very passionate about marketing operations. I’ve learned through over my 10 years of experience in digital marketing and the Martech space, that campaigns and tactics without process and procedures are destine to fail. I am very passionate about data management, lead management, sales qualification processes and marketing analytics. Marketing teams can’t become successful when these processes are broken or nonexistent. I think one of the biggest misconceptions about lead management is that leads move themselves down the funnel. No, leads are pushed down the funnel. Marketers need to have the right triggers, qualifications criteria and content to move leads down the funnel and it’s the operations that makes that push effective.


I love Scott Brinker. He’s famous for mapping the Marketing Technology Landscape. There is often a lot of noise around Martech, everyone is looking for the next big thing, whether it be AI, ABM, Machine Learning, etc. I think Scott is very good at cutting through the BS and explaining how new tools and/or concepts will or will not affect the Martech space.


I really like Ann Handley & MarketingProfs who focuses on B2B marketing in general, Rand Fishkin of Moz, who specializes in SEO, Neil Patel for general digital marketing tips, especially around demand generation, Kim Garst for social media tips and Gary Vaynerchuk for general business advice.


I think there’s going to be a major focus on data, specifically automated data management. Whether its predictive, machine learning or data science, data management will play a major role in 2018. The major concepts like Account Based Marketing, Artificial Intelligence, personalized content, Blockchain, etc. all require clean/standard data to work effectively. Marketers will realize they can’t take they’re marketing efforts to the next level without addressing their data issues.


I open to anything. I’ve spoken at Eloqua and Marketo conferences, I’ve beta tested Martech tools for many companies and I’ve written blogs for other publications. I’m very passionate about the Martech and digital marketing space so I’d be willing to work with any brand that shares that passion.


LinkedIn is probably the best way to reach me or on Twitter @MoniOloyede


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