As a designer or a creative professional, it’s critically important to keep an eye on ever-changing trends. They are influenced by technology, fashion, culture, media, past and present, and other industries. Of course, trends can be applied to not just the website or print design, they also affect infographic.
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Infographics have gained popularity in recent years as a way to visualize data and promote your company services. If you’re going to design an infographic, make sure to check out existing trends to make it stand out. Here we have rounded 30 possible graphic design trends in infographics to keep an eye on this year.
1. Flat design
Flat design has been with us for a few years now, and it’s not going away anytime soon. It may look a little bit different each year, for example, this year shading, dynamic bold colors, and huge clean typography are added as a trend.
2. Bold custom illustrations
Custom graphic or hand-drawn illustrations have killed the usual stock photography used before. Custom illustrations have way more value, they are unique and will help your infographic draw attention.
3. Dramatic typography
Playful, bold typography is now used not only for reading, but for making a statement. Big, bold type tends to be the center of attention, especially when it comes to infographics where you need to place your message properly.
4. Geometric shapes
The geometric shapes trend continues this year. Low-poly effect, sacred geometry shift and just playful placement of different geometric shapes make classy and unique designs.
Infographics are all about storytelling. As old as human nature itself, emotional and engaging stories coupled with good graphic design will stay for this year and beyond.
6. Information blocks
Time of boring infographics that are made using the same template are gone. Putting together 3-4 bullet points along with brief description and cute icons will work just fine. Especially, if you mix data visualization and storytelling capabilities.
7. Material design
Material design dominates everywhere this year, including infographics. So, expect to see long, solid shadows everywhere.
8. Modern retro
What started as a trend in logo design, is already moving to web and graphic design too. Modern retro is about early age of computer games: pixel art, vintage video games, Tron, big cell phones, etc.
9. Rich colors
Prepare for a world of rich colors. Whatever you do this year, just watch out for washed-out colors.
10. Negative space
Negative or white space is an essential part of any good design. Clever use of negative space can give deeper meaning to your infographic design and help to perceive information properly.
11. Abstract style
This trend relies on minimalism and reconstructing of recognizable forms. This infographic is a blend of abstract human forms and bold colors.
12. Strong dividers
As infographics usually display huge chunks of information, it’s critically important to divide data properly. The following infographic is a perfect example of strong dividers – each map is divided by a color line.
13. Using few colors
It’s quite difficult to design something using just a few colors, however, it does look different and attractive. The infographic below features only three colors: purple, green and beige as background.
14. Using photography
Photography brings out the best in a graphic design. This year using bold photos to illustrate the data is a must.
We are used to see simple static infographics, however, modern technologies allows creation of animated and interactive infographics. Infographics look awesome in motion, depending on what parts of image are supposed to move. GIF format works perfect for this purpose.
16. Using of gradient
Using subtle gradients in the background of image is also a big trend this year. Amazing gradient also can be used as a divider. The key factor is to choose proper color combination.
17. Using quotes
Good quotes can bring your infographics to life and confirm your data by thoughts of specialists in the field. Here is an awesome example of infographic featuring quotes.
18. Photography background
Using accurate background photo can set the whole atmosphere of your infographics. It’s important to choose proper image or make it darker to keep the texts readable.
19. Funny illustrations
Using funny illustrations can bring to life even the most boring data. When it comes to infographics, sometimes you need to include not so interesting facts, so illustrations can help you to make it more attractive.
20. ‘How-To’ infographics
People love ‘how-to’ articles, and the same can be said about ‘how-to’ infographics. Explain people how to do something using creative charts, illustrations, and colors in an easy engaging way.
21. Pastel colors
Along with bold bright colors, there is also a trend of using pastel colors in graphic design. A proper mix of pastel and bright colors can create an amazing effect, just like on this infographic below.
Timeline can be a great tool to show some progress or chronological order of things. For example, developing your company from the very beginning or some historical facts.
23. Graphs and charts
Graphs and charts are an essential part of infographics when it comes to visualising your data. Just make sure to create easy-to-understand charts.
24. Infographics-style resume
If you’re going to find a job, and don’t know how to attract the attention of your potential employer, then an infographic-style resume can do the trick. It’s a great way to make your resume stand out from the rest, and definitely a popular trend of this year.
Using maps or some graphic design elements similar to maps is an amazing trend of this year too. Maps can be a great element to show location or area in an infographic.
26. Use of icons
Infographics require using icons, however, be careful and choose icons which the best fit your data. Icons can be also an addition to an existing design just to set the mood.
27. Infographic cheat sheets
Cheat sheets can be a life-saver for any type of business and almost every matter. A cheat sheet made in a form of an infographic is a great way to combine these two powerful tools into one.
Historical facts may be quite difficult to remember, but a cute well-done infographic can help represent historical facts in a memorable and understandable way.
29. Attractive headers
The very first thing a user sees in your infographics is a header, so it’s important to make it clear and cool. Place a headline and a great illustration to make your design stand out.
30. Creative scrolling
Modular scrolling can be applied not only to websites, but to infographics as well. If you want to see this effect yourself, just click on the infographic below to see it in action.
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