However, if you’re coding a theme from scratch you may want to expand your document header a bit. There are literally hundreds of tags you can use each with their own subtle purpose and Get Head Info is the only cheatsheet you need on this topic.
It lists every tag, organized by a table of contents based on the most common solutions used by web developers. You can also find this list on GitHub where it started as a simple repo.
The main site is a separate entity maintained by the creator Josh Buchea. But, the GitHub repo is open for pull requests, so other developers can add tags or recommend changes.
You can actually see a list of contributors on the official GitHub repo. This repo has grown so large that it’s been translated to a handful of languages such as Japanese, Chinese, and Brazilian Portuguese.
Here’s a quick breakdown of the contents:
Minimum required header tags
Page elements (stylesheets, scripts)
Social tags (Open Graph)
Special browser tags for mobile app support
This thing is huge with literally hundreds of tags to go through. Each one has an HTML comment above the tag, so you know exactly what it does and why you’d use it.
If you’re a complete beginner starting out learning to code websites then this resource will prove invaluable to the process. Take a peek at the main site and keep it bookmarked for future reference.
Being a business owner, you only want the best for your site. However, if there’s one thing you should expect from transitioning your business online, it’s that you are sure to make mistakes along the way. Errors aren’t necessarily bad – it’s how you recover from those mistakes that separate the great from the rest.
That’s why we at Bloggingpro provide you the best possible resources on how you can build a winning blog that will put your business at the top. One of the many tips we’ve shared over the years is to launch your website or blog on WordPress.It’s one of the most robust and flexible website platforms out there to help you supercharge your online business.
But like I said, even if you do your research, you can’t help but still make errors when developing and building your WordPress site. Despite their inevitability, mistakes will help you become better at managing your business online. After all, if building a website is easy, then everybody would be doing it.
At the same time, there are mistakes that you can easily side-step so you don’t have to worry about the long-term problems they will cause. This said, below are the mistakes you should avoid at all cost:
1. Choosing the wrong hosting platform
Depending on your goal, you need to be able to determine which hosting platform will work for you best. The foundation of your site equals to your platform, meaning, what platform you will choose will be how your website is going to be for the rest of its time.
Apart from your site, you need to avail hosting services so that other users will be able to view your site smoothly. There have been issues about using free hosts, that’s why it’s always better to use WordPress hosting providers that have already been tagged as one of the best.
2. Not updating WordPress
The team behind WordPress constantly try to develop an even better version of it everytime. This means that ignoring WordPress updates can lead to your site to be vulnerable to hackers that are always on the loose. People think that new versions of their WordPress can break their site, however, if your plugins and themes are coded the right way, your WordPress site will never break.
3. Forgetting to install Google Analytics
Tracking the visitors on your site using Google Analytics is a must especially if you want to view the insights about where they are coming from, what do they visit, and for how long are they staying on your site. Without these stats, you are clueless on determining whether or not your efforts in building and promoting your blog are already enough. Pair it up with Google Adwords, and you’ll be taking your traffic stats up in no time!
Obviously, not all themes are the same. Some are for business, some are for freelancers’ portfolios, and others are for photographers who only want to showcase their photos. Meaning, what industry you are in should define what would be the best theme to use. Your theme is going to be the face of your brand. You wouldn’t want to be seen as an ugly, cluttered, and a mess of a website.
5. Not having a contact form
With a contact form already on your site, your visitors won’t have to open their email software. You want your them to be able to contact you quickly. Install a plugin like Contact Form 7 where you can customize the form to your liking.
6. Not installing a caching plug-in
Make sure that your site speed is up to the best standard. Take your site speed seriously because even a more than a loading time of 7 seconds is a chance for your visitor to bounce. Not only does a slow site hinders a good user experience, but it also pushes your rank on Google down. While there are many ways to speed up your website, installing a caching plugin is still more efficient. Two of the most powerful and free plugins that you can choose from are W3 Total Cache and WP Rocket.
7. Forgetting to create a backup
When something goes wrong, having a backup could save you loads of headaches. Blogs, especially new ones, may be prone to hackers and security attackers. You’d be happy that you created a backup in case something went wrong down the line. In most primary cases, accidentally deleting a post won’t be such a heartache because of you backing up your files regularly.
These given mistakes can cost you to make or break or your site even at the start of its creation. Not only an enormous amount of your time and effort is wasted, but there’s also money involved. What we mentioned are mistakes that can be prevented when taken into consideration carefully.
As a blogger, you’re highly prone to burnout. When you love what you do, it’s tempting to stay up late, pounding away at the keys.
Some bloggers say working on their blog is more exhausting than physical labor, and science backs up that claim. Your brain burns an enormous amount of glucose, which happens to be one of your body’s most coveted sources of energy.
It sounds crazy to say thinking burns calories, but it’s a fact backed by science. According to science buff Hank Green, your brain is responsible for burning up to 20% of calories used by your body while you’re at rest. Concentrating intensely for long periods of time burns even more, leaving you exhausted.
What’s worse, multitasking makes you even more tired because it requires stopping and restarting multiple times – two brain activities that require a high consumption of glucose.
Now that you know focusing is responsible for your fatigue, here are 5 tips to get your energy back:
1. Get organized
Getting organized involves more than filing your paperwork in the right spot and keeping your desk clean. You need to organize your life, in and out of the office.
Check out this massive list of statistics to learn how much time and money people waste being disorganized. According to the National Association of Professional Organizers, we spend a year of our lives looking for lost items, and 80% of our medical expenses are stress related.
Organization equals efficiency. Don’t waste your time shuffling papers around. Get organized and stop wasting energy on chaos.
2. Stop hitting the snooze button
Do you really feel more rested when you snooze for an extra fifteen minutes? Research says hitting the snooze button can make you groggier. In fact, using an alarm clock goes against our biology. We aren’t meant to wake up artificially.
Your body goes through distinct sleep cycles and alternates between deep sleep and light sleep. If your alarm clock goes off before you’ve finished the light sleep cycle that occurs prior to waking up, you’ll feel tired throughout the day.
The best solution isn’t to get more sleep, but to create consistent sleeping habits. Stick to a routine for going to bed and waking up at the same time each day, even on the weekends. Your body will adjust its sleep cycles to your schedule, your quality of sleep will improve, and you’ll have more energy during the day.
3. Get proper nutrition
Proper nutrition is essential to healthy brain function.
It’s tempting to grab fast food when you’re working on a late night project and don’t feel like cooking. Do your body (and brain) a favor and skip the fast food burgers and tacos. It’s probably not even real food.
If you’re having a hard time cooking, try a meal delivery service like Nutrisystem. Founded as a weight loss program, Nutrisystem delivers nutritious, low-calorie meals to your door so you don’t have to cook. You don’t need to be overweight to use it, and it’s healthier than ordering pizza every night.
4. Eliminate distractions in your day
If you blog from home or an internet café where people know you, set your boundaries and enforce them at all times. Don’t allow people to take you away from your focus. Just because you’re visible doesn’t mean you’re available 24/7.
5. Go for walks when you’re stuck
There’s a reason your best ideas come when you’re driving or in the shower. The whitespace you experience by allowing your brain to rest creates the space for problem-solving. That space, according to brain science, is called theta.
When your brain waves are functioning in theta, you’re more likely to solve problems.
Educator Ned Hermann told Inc.com, “Individuals who do a lot of freeway driving often get good ideas during those periods when they are in theta… this can also occur in the shower or tub or even while shaving or brushing your hair. It is a state where tasks become so automatic that you can mentally disengage from them. The ideation that can take place during the theta state is often free flow and occurs without censorship or guilt.”
Thomas Edison and Albert Einstein were known for using their sleeping brains to solve problems. Anytime they needed to solve a problem, they’d take a nap and wake up with a solution.
Blogging late into the night can give you tunnel vision, with the sun coming up before you’ve even had dinner. Pace yourself and allow your project to unfold over time. Preventing burnout requires being responsible for your physical health and mental well-being.
We’re excited to announce that we’re publishing The Definitive Practical Guide to Influencer Relationship Management. We’ve brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.
This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace.
Take yourselves from ‘aspiration’ to ‘execution’ using our practical framework to organically create, implement, measure and scale your influencer marketing activity to produce meaningful results for your business.
Why does the industry need this guide?
For the lack of a better analogy, if influencer marketing were to take human form, it would be an awkward just post-pubescent teenager. It’s growing up yet not quite mature; it’s gaining a voice but isn’t always taken seriously. But teenagers do eventually mature, they just need some guidance along the way. The exact same goes for influencer marketing.
Influencer marketing is an exciting strategy; according to eMarketer 84% of marketers worldwide said they would launch at least one influencer campaign within the next 12 months. There are brands that are doing it well, some deservedly, some merely fluking it, yet there are many marketers unsure of:
How to start influencer relations programs
What can be achieved
How to measure success
An example measurement framework from the whitepaper:
The hurdles and challenges expand beyond just getting started however: the subject of fake influence; how to best work with influencers without necessarily offering financial compensation and how to best integrate influencer marketing into your marketing mix.
The bottom line is that everyone seems to wants to do it, but given the industry’s fast-moving and evolving nature coupled with the lack of an established ‘best practice’, there needs to be some guidance and frameworks in place to provide clarity to brands- something that hasn’t been done, yet. This is where our Definitive Practical Guide to Influencer Relationship Management comes into play to provide clarity and enablement.
What does it cover?
In a nutshell, our white paper will enable you to understand and do the following:
What is influencer marketing and why should you be doing it?
How to define your influencer marketing objectives
How to create your influencer marketing strategy
How to identify your target influencers
How to nail your influencer engagement
Tailoring your marketing activities to target your influencers
How to compete for your influencers’ attention
How to measure the success of your influencer marketing program
Key Takeaways of the paper
With such confusion across the industry on what TRUE influencer marketing is, there are some key messages and takeaways from the paper:
You don’t have to pay influencers; there are copious opportunities for organic engagement
There has to be something in it for the influencer AND your brand
Integrate different skill sets within your strategy
Influencer marketing ramps up and increases the quality of your Influencer Generated Content
Success heavily lies on credible influencer discovery
If the above excites you more than it informs you, click the button below form to download the full whitepaper.
This attractive pre-built website provides a great starting point to build a website for a client with online courses to sell, or is creating an eLearning platform. Although plenty of white space is used its design, Be eLearning supports a large amount of content.
This dynamic and interactive pre-built website is a perfect match for the niche it represents. Clients owning or representing a sports club, fitness center, or health and wellness center, will like this modern design, with its clean lines, clever parallax effects and attention-getting animations.
Be Hotel2 illustrates how large cover images, and well-designed galleries showing spacious hotel rooms and other amenities for guests, can trigger a desire on the part of a visitor to pick up the phone and book a room.
You can build a complex website like this in 4 hours.
This website is modern, clean, and well-structured, which is what an IT team or company will expect from you. Be VPN’s corporate look isn’t hurt one bit by providing a friendly, human touch. The juice glass looks like it belongs where it’s been placed.
This pre-built website has elegant and tasteful details coupled with intuitive design. It offers everything a client selling luxury items might expect in a website.
A hero image surrounded by plenty of white space is an excellent way to shine a spotlight on a luxury product.
How does Be Theme eliminate those bothersome client revisions?
You have the largest number of pre-built websites on the market. This makes it a no-brainer to find one to match your client’s needs.
With Be Theme, it’s possible to deliver a complex website with text, images, and the works. It will take as little as 4 hours of your time.
The fact that Be Theme is a Top 5 ThemeForest best seller speaks for itself. This theme ensures the quality your clients will see in your deliverables. Thousands of designers and developers agree with this fact.
The pre-built websites are customizable and easy to work with. This makes them easily adaptable to any client’s needs.
The designs are beautiful, intuitive and come with well-structured content. The functionality is embedded in each pre-built website along with other features.
No more time wasted working on revisions that tend to pile up in your inbox. All that’s required of you is to meet your client’s needs the first time around.
This will not be hard to do when you have 260+ themes and the Be Theme 1-click installer to work with.
You may still get a request for a revision now and then, but you’ll never again see them in the double digits. Besides, with Be Theme, you can make the most demanding clients happy with your initial works.
Having been maintaining this series for a few years now has allowed me to witness the progress in web development. There are a number of tools that were so popular only a few years ago but not so much in the recent times mainly because they failed to gain meaningful adoption. While there are web development resources that retain their popularity even today.
Find our entire collection of recommended resources and the best web design and development tools available.
Created by the same developers behind CodeKit, Muzzle is a macOS app to avoid you from embarrassment. It will turn off all notification when screen sharing. Muzzle works by automatically setting macOS “Do Not Disturb” mode when screen sharing or apps such as Skype, Google Hangouts, and Slack is started.
A collection of CSS classes that allow you to quickly create a webpage prototype. Fracture is based on Atomic design where styles are split into tiny pieces – leaving small footprint. Instead of bringing full-fledge styled components, it introduces classes like radius-1 to to style an element with small corner radius.
Apache has recently announced to disallow ReactJS and similar projects that are distributed under Facebook BSD+Patents license to be included in Apache’s product. If your product has been affected by this license, consider Preact that’s a drop-in replacement for ReactJS and is licensed under a more permissive MIT license.
Markdown is limited to particular syntaxes. It adds the ability to include chart in your Markdown content. If you are not sure what Markdown is, check out our post on Writing Web Content with Markdown.
Martinet is Command Line Tool to build static website with modern tools like Webpack, TypeScript, Pug for templating, LESS, and NPM. It is designed so that we don’t have to worry on the site configuration. Simply follow the convention and run martinet, your website will be up and running.
SVGI is a Command Line Tool that allows you to lookup SVG elements or SVG files. Once installed, you will get access to the svgi command line where you retrieve list of Nodes on the SVG, the size, and the elements hierarchy.
Another interesting open-source platform on our list after ReactionCommerce, TimeStrap a time tracking an invoicing system that you can host anywhere just like WordPress. A good alternative for those who prefer to manage invoicing on their own system rather than using external services.
A tool to generate great font pairing. Press the “Generate” button to retrieve new font combinations infinitely. What’s interesting is that this tool generates the result with Machine or Deep Learning. I’m not sure how that exactly works but if you’re curious check out this page.
Gradient makes a comeback to the web. But this time, with CoolHue. The tool has a great collection of beautiful gradients since web colors have improved so much as compared to the last 10 years. It is now common to see websites featuring gradients on every corner of their page.
I often see businesses more concerned about getting new customers instead of retaining the existing ones. But, do you know that it costs five times as much to attract a new customer than to keep an existing one!
Considering how important it is to retain your old e-commerce customers to drive repeated sales, I have written this article touching all the key points. I will discuss different tips to help you in creating a better e-commerce experience for your customers so they keep coming back to your site for more.
Your competitor has persuaded the customer to join their service.
Dissatisfied with your service.
Customer believes you do not care for them.
Once you pinpoint the reason why your existing customer has decided to take a u-turn, it automatically becomes easy for you to work on that particular segment of your e-commerce business.
Calculate CLV (Customer Lifetime Value)
In order to assess the value of net profit an existing customer (if retained) may provide to your business, we calculate the Customer Lifetime Value (CLV). It is a predictive analytics technique that can help you forecast the entire future relationship of the customer with your enterprise.
The easiest way to calculate CLV is by using the below formula:
CLV = CV x t
CLV = Customer Lifetime Value
CV = Customer Value
t = Store’s Average Lifespan
CV = AOV x f
AOV = Average Order Value
f = Purchase Frequency
AOV can be calculated by the formula:
AOV = Total revenue (365 days) / Total number of orders (365 days)
And f can be calculated by the formula:
f = Number of Orders (365 days) / Unique customers (365 days)
t (stores lifespan) is usually 1 to 3 years.
This is a basic calculation that shows as how many months or years the customer stays with the company before going dormant.
Strategies to retain customers
It is critical for an e-commerce business to drive more online revenue by generating repeated e-commerce sales. Here are some of the ways to enable customers to spend more without becoming dormant:
1. Simplify the checkout process
Customers are more likely to purchase repeatedly at your website if the checkout process is simple and convenient. Do not make the customer fill the details every time they purchase, rather provide auto-filling of the fields that remain same like the name, address, and card details. Your focus should be to save your customer’s time and add convenience to the process.
Here are some ways to simplify the checkout process:
Use AJAX to dynamically update the page without the need to refresh it.
Remove distractions (like the main menu) and keep only the essential fields (payment details and delivery details) in the checkout page. Tools like Usersnap can help you track bugs on your site easily.
If there is an error on the customer’s part then highlight the error by using a message popup and instruct the customer what to do next.
Once the order is placed, clearly state the date and time of the delivery.
Send emails and messages confirming the order placement.
Ensure, the checkout works smoothly on all devices.
Have a look at the below one-step checkout process for Magento:
2. Reward your customers
Customers love to be rewarded. It can be in the form of inviting your loyal customers to company events or sending them customized messages or gifts on their birthdays or anniversaries. Tools like LoyaltyBox are a great help in automating the process of rewarding your customers.
Here are some more ways you can apply to reward your customers:
Give cashback or loyalty points to the customers once they complete their first purchase which can be redeemed at their next purchase.
Charge upfront fee and provide VIP benefits. A great example is of Amazon Prime which charges $99 annually and the users get free shipping with no minimum purchase.
Partner with other companies to provide the customers with all inclusive offers. For example, you can tie up with a spa company and offer free spa services to customers when they reach a particular level.
Send emails to customers after they make a purchase asking them about their experience like “Did you find the checkout process easy?” OR “What would you like to change in the checkout process in order to make it easier?”
Similarly, you can ask them about their experience with the particular product that they purchased.
You can also provide pro-active live chat support to gather real time feedback and minimize the friction to the purchase.
Gather data using customer surveys. Move forward with a shorter, “slider” survey that appears onscreen as a customer browses your site.
4. Offer regular discounts
Who doesn’t like discounts? Rewarding your loyal customers by sending them discount coupons is a great way to enhance customer retention.
Shopify is one of the most reliable platforms when it comes to generating extra online sales. You can take advantage of Shopify’s coupon and discount feature. Create coupons and assign discount codes to generate more business.
You can create discounts on the basis of:
Percentage – 10% off on your overall purchase.
Shipping costs – offer customers free shipping.
5. Provide efficient customer service
You should always be supportive towards your customers and help them with whatever issues they might be facing. A bad and inefficient customer service is often one of the common reasons why customers fail to repeat purchase. Here are some tips for providing better customer service:
The customer service executives should be courteous and respectful.
They must listen to what the customer is saying. A good support agent has to be a good listener.
Response should be given in real time and all the queries should be fixed at the earliest. Support agents often try to neglect the customer queries and do not provide an immediate solution.
Consistently check with your customers whether they are happy with the products and services. Proper feedback is crucial for the success of the business. You can check out the customer service feedback templates provided by SurveyMonkey.
6. “Open a Relationship” instead of “Closing a Sale”
The growth of an e-commerce business is dependant on sales, however, the sales are eventually generated by customers. Therefore, if you try to close sales instead of opening relationship with the customers, it will only benefit you in short-term.
Instead, it is important to open up a relationship with your customer and focus on long-term benefits for your e-commerce business.
It is important for you to maintain the right attitude with your customers at each point during the customer lifecycle. You must exceed the expectations of the customers and always remain available. Remember that a happy customer is a loyal customer.
How do you keep the customers happy? Do let me know in the comments below.